Multicultural SIG Event: Marketing Healthcare to Hispanic Millenials: Trends and Insights

From January 26, 2016 8:00 am until January 26, 2016 10:15 am

At 50 Waugh Dr, Houston, TX 77007, USA

Posted by AMA Houston

Marketing Healthcare to Hispanic Millennials: Trends and Insights

Over the next few years, Latinos will account for more than 80% of the growth in the population of 18-to 29-year-olds. This makes Latino millennials a key demographic for all marketers.

Join us on January 26th for the Houston unveiling of The Hispanic Millennial Study, a national study that seeks to develop a better understanding of Hispanic Millennials living in the United States developed by Sensis and ThinkNow Research. Dig deeper into segmentation, points of tension, and differences between U.S.-born vs. foreign-born Hispanic Millennials. The presentation will focus on healthcare, exploring attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and use of media.

Along with healthcare professionals, you will be able to gain a better understanding of how to craft your brand’s message and engage Hispanic millennials in a culturally relevant and effective way.

Register Today

Research presenter:

Karla Fernandez Parker, Managing Director at Sensis Texas

Panelists:

Dani Murphy, Public Affairs, The Kroger Co.

Kathryn Tees, Creative Director, Community Health Choice

Rodolfo Guerra, Executive Director, UnitedHealthcare

Beatriz Mallory, Managing Director, Sensis Health

Moderator:

Jose Monterrosa, Imagina Communications

In-Kind Sponsors

EV Houston Logo

hmsdc logo

Annual Sponsors

PRNewswire - In-Kind Sponsor

Houston Business Journal

Categories: SIG Seminars

Hits: 3331

Rate:
Print Save to calendar

Join Our Mailing List

 

Connect With Us

facebooktwitterlinkedingoogle plusyoutube