The College of Biblical Studies (CBS) offers our students an affordable, top-rated, accredited biblically-focused education taught by highly qualified faculty – 75% of whom have their doctorates. Since 1976, our mission has remained the same: To provide quality, affordable biblical education that transforms lives. At CBS, you’ll earn a degree that will equip you to make a difference. Many of our students tell us transformation begins with their very first class.
We are currently seeking to hire an Enrollment Marketing Coordinator. In this role, you will work collaboratively with the Enrollment and Student Success team, key departments, and Corporate Communications to support the achievement of enrollment goals through strategic communications. You will plan, schedule and execute multi-channel marketing activities and delivers effective marketing communications that build academic program/institutional awareness, generates applications, and increases enrollment. The selected candidate will be a creative, smart, organized, and tech- savvy marketing generalist who loves and can handle social media, writes well, provides graphic design services, and develops manual and automated communication flows. Enrollment marketing presents a consistent, distinctive, and positive image of CBS to multi-ethnic prospective students who are mainly working adults. Fully remote working option would be considered.
RESPONSIBILITIES:
Manages the scheduling and implementation of marketing strategies and plans to achieve enrollment goals and objectives, including email communication flows, a social media calendar and web updates
Writes content for enrollment communication flows, social media posts, recruiting emails, etc.
Provides creative content, design, and layout for social media posts, eblasts, etc.
Tracks results and return-on-investment from all enrollment marketing efforts, and adjusts strategy based on results
Manages the communication flow to support communications with prospective students (using a CRM system and/or Constant Contact) and trains users as needed
Participates with Enrollment and Student Success team to develop the most effective recruiting communication processes
Develops promotional concepts and writes communications to attract prospective students, targeted by audience, time of year, etc. Ideally, also can provide basic design/formatting and basic video editing
Develops and consistently updates attractive, relevant and brand-sensitive emails for the enrollment funnel communication flow
Maintains key email/mail lists relevant to enrollment marketing; actively pursues relevant, affordable list options for targeted populations
Assists in negotiating, initiating, and assessing advertising venues and agencies for lead generation
Coordinates radio interviews or other promotional opportunities directly related to enrollment, in collaboration with Corporate Communications
Consults with Academics and Distance Education leadership to market any new “product offerings” to attract/retain students
Interfaces with the Webteam to continually assess CBS website in order to meet demands of prospective student marketplace July 2020
Proactively promotes CBS to key referral sources and/or prospective student pools, including pastors/churches, parachurch organizations, and alumni
Coordinates with Executive Director of Public Relations, the college’s brand manager, to ensure all communications are in alignment with mission, brand standards, and key messages
Performs other related duties as required
REQUIREMENTS:
Two or more years of relevant marketing/communications experience.
Adept at social media marketing; social media influencer
Be a committed Christian, active in a local church.
Agree with the doctrinal position of the college and be able to sign the core doctrine statements (first 8 points) without reservation.
Bachelor’s degree in journalism, marketing, English, communications, or related field from an accredited institution of higher education
Marketing experience at a Christian school, college or nonprofit; enrollment marketing experience ideal
Customer relationship management (CRM) understanding/experience is preferred
Bilingual in English and Spanish (speak, read and write) is preferred
Ability to respond to inquiries from the education and CBS prospect student community
Able to write reports, articles, correspondence, and creative marketing materials
Ability to speak effectively before groups of students or employees of the college
Able to present information clearly and accurately to management and groups
Ability to handle basic math reasoning and interpret data presented in charts and graphs
Able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
Ability to understand, condense and/or analyze information furnished in written, oral, diagram or schedule form
Proficiency in Microsoft Office tools including Word, Excel, PowerPoint and Outlook, as well as electronic communications such as email, calendars
Experience in and/or ability to learn various software and systems required by the college or service providers, including Adobe Photoshop, Illustrator, InDesign, email marketing, student information system and CRM
Ability to handle basic video editing for social media posts and basic web updates would be a plus
Energetic, creative thinker, and able to work in fast-paced environment
Team player
CONTACT:
Qualified candidates may submit their resume via email to: paul.keith@cbshouston.edu.