Courageous Marketing: Pursue Digital Marketing Excellence to Grow Share and Revenue
In April, B2B marketing strategist Shermika Dunner will share how to transform your digital marketing strategy using innovative methods.
Do you need inspiration to evolve your current digital strategy? Shermika will be our guide to forging into unknown territory and help digital marketers implement new tactics and measure results. Shermika will share her experience and teach attendees how to:
Increase basket revenue through Cart Upselling
Target consumers in the B2B space
Measure ROAs and determine success
Improve Email Targeting
Build customer personas
**** Location Change****
Westin Galleria Houston
5060 W. Alabama
Houston, TX 77056
Courageous Digital Marketing Event Speakers
Shermika Dunner: Senior Manager, Customer and Channel Marketing at Kimberly Clark
Shermika Dunner is a strategic marketer with expertise in building customer connections and driving innovation. In her present role at Kimberly-Clark as Senior Manager, Customer and Channel Marketing, she leads the marketing strategy for key customers and has driven e-commerce and digital marketing growth for some of the world’s most iconic brands like Kleenex, Scott, and Cottonelle.Â
Shermika has worked in marketing, brand, and product roles at Ford Motor Company, Henry Schein and Lennox International. She has built a reputation for digital marketing excellence, global customer engagement, revenue growth, and strategic planning.Â
She is a recipient of the inaugural 40 under 40 Young Alumni Achievement Award at Clark Atlanta University, Brand Innovators 40 under 40 Marketers 2021 South Region, and Top 50 Marketers by African American Marketing Association.Â
Shermika’s personal values are to pay it forward and always be of service. Her professional and community affiliations include Board Member and Director of Marketing National Black MBA Association – Atlanta Chapter, Board Member United Way African American Partnership Program, Junior League of Atlanta, and Alpha Kappa Alpha Sorority, Incorporated.
Shermika earned her Bachelor of Arts Degree in English from University of Alabama at Birmingham and her Master of Business Administration in Marketing from Clark Atlanta University. She received a certificate in Digital Marketing Strategy from Yale University and is a lifelong learner. She is a graduate of the Adweek Executive Mentor Program, United Way Volunteer Improvement Program and McKinsey Management Accelerator Program.Â
Shermika resides in Atlanta where she can be found trying the latest restaurant from TikTok. She is also an avid traveler, jazz lover, and enjoys shopping for home décor with her rescue chihuahua, Harlem, in tow.
Connect with me on LinkedIn
Visit the Kimberly Clark Website
Pricing:
Early Bird Prices (Ends March 31st at midnight)
AMA Member: $37
Non-Member: $51
Student: $32
Ticket Prices (Registration begins March 31st-April 11th)
AMA Member: $47
Non-Member: $61
Student: $37
Ticket Prices (After April 11)
AMA Member: $56
Non-Member: $73
Student: $45
In-Kind Sponsors
