The University of Houston is currently seeking to hire a Director of University Marketing. In this role, you will direct a comprehensive marketing program for the University of Houston. In addition, you will coordinate related university-wide activities. You will also develop and implement strategic marketing and operating plans, and direct a team of marketing professionals to support the marketing needs of the university.
RESPONSIBILITIES:
- Direct a comprehensive marketing program, including research strategy and execution, designed to support the university’s strategic goals and objectives
- Develop and implement strategic marketing and operating plans to advance the university
- Direct university-wide marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall university image
- Oversee market research efforts for the university
- Direct and participate in other university marketing activities, including strategic planning, market research and organizational effectiveness initiatives
- Direct university-wide training, development, and resources for campus network of marketing and communications professionals
- Engage and educate the campus community on marketing initiatives, messages, etc.
- Direct departmental operations, including management of staff, planning and administration of budget and resources
- Provide leadership and serve as a resource for the university regarding successful marketing activities, techniques, and methods
- Stay abreast of best practices in integrated marketing, brand messaging and current market trends in higher education, and translates that understanding into successful strategic marketing for the university
- Direct the strategic marketing, branding and content of the university web site
- Collaborate closely with Creative Services team to execute marketing plans, content strategy and media placement
- Develop content and messaging strategy and partner across Division to align messaging
- Manage agency partners day to day and provide direction and guidance for initiatives
- Help maintain timeline and key milestones for major initiatives
- Perform other job-related duties as needed
REQUIREMENTS:
- Bachelor’s Degree
- Minimum of five (5) years of directly job-related experience
The policy of the University of Houston System and its universities is to ensure equal opportunity in all its educational programs and activities, and all terms and conditions of employment without regard to age, race, color, disability, religion, national origin, ethnicity, military status, genetic information, sex (including gender and pregnancy), sexual orientation, gender identity or status, or gender expression, except where such a distinction is required by law.