Product Marketing Manager [JRP-10205]

Posted On: Oct 19, 2024
Company: AEGIS Hedging Solutions, LLC

AEGIS Hedging Solutions, LLC enables companies and organizations to manage their commodity price risk through leading software and advisory capabilities. We develop and execute cash flow protection strategies and manage all hedge program activities through an award-winning SaaS platform. AEGIS was recently named the Hedge Advisor of the Year for an unprecedent 8th consecutive year. Our cash flow protection strategies help our clients deliver consistent financial results to their internal and external stakeholders.

We are currently seeking to hire a Product Marketing Manager. In this role, you will play a critical part in driving the go-to-market strategy for our SaaS products. You will be responsible for developing and executing marketing strategies that effectively communicate the value of our solutions to target industries and customer segments. Your work will directly impact product adoption, customer acquisition, and retention by ensuring that our product positioning, messaging, and marketing campaigns are aligned with customer needs and business goals.

RESPONSIBILITIES:

  • Develop and execute go-to-market plans for new product launches and feature releases, collaborating with Product, Sales, and Customer Success teams
  • Craft clear, compelling product messaging that communicates the unique value propositions and differentiators of our solutions
  • Analyze market trends, competitors, and customer insights to inform product positioning and strategy
  • Create product-related content including sales enablement materials, case studies, whitepapers, blog posts, product videos, and webinars to support the sales funnel
  • Provide the sales team with the tools and training needed to sell the product effectively, including creating pitch decks, product demos, and competitive analysis
  • Collaborate with Product Management and Customer Success teams to gather customer feedback, ensuring it informs product roadmap and development
  • Conduct customer and market research to identify trends, opportunities, and customer pain points
  • Track and analyze key performance metrics (KPIs) related to product marketing efforts, providing insights and recommendations for improvement
  • Work closely with demand generation teams to drive campaigns that generate leads and nurture prospects through the funnel

REQUIREMENTS:

  • Bachelor’s degree in Marketing, Business, or a related field
  • 3-5+ years of experience in product marketing, ideally within a SaaS company
  • Proven track record of executing successful go-to-market strategies for SaaS products
  • Strong understanding of SaaS business models and customer lifecycle
  • Excellent written and verbal communication skills, with the ability to translate technical features into customer benefits
  • Proficient in market research, competitive analysis, and customer insights
  • Experience with product management tools and CRM software (e.g., HubSpot, Salesforce, etc.)
  • Familiarity with digital marketing strategies (e.g., SEO, SEM, social media, email marketing)
  • Strong collaboration skills with cross-functional teams, including Sales, Product, and Customer
    Success
  • Analytical mindset with the ability to use data to make decisions and drive marketing strategies

AEGIS Hedging Solutions, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. AEGIS makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Posted On

Oct 19, 2024

Employer

AEGIS Hedging Solutions, LLC