Associate Brand Manager [JRP-10271]

Posted On: Oct 26, 2024
Company: Academy Sports + Outdoors

Academy Sports + Outdoors, headquartered in Katy, is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more. Originally founded in 1938 as a family business in Texas, Academy has grown to hundreds of stores across many states, with $6.4 billion in annual revenue.

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth. We are currently seeking to hire an Associate Brand Manager. In this role, reporting to the Brand + Content organization, you will use your strategic approach to elevate Academy Sports + Outdoors and/or its private label brands. You will be an important contributor to our ability to build long-term brand loyalty and drive sales around key selling seasons with a customer-centric approach. The selected candidate will be detail oriented, proactive, and solutions minded. You will possess excellent communication skills and focus on developing innovative plans on-time and on-budget.

RESPONSIBILITIES:

  • Ideate new tactics and approaches that speak to customers in unique ways
  • Manage budget and reconcile across multiple campaigns and projects
  • Initiate customer research and leverage industry insights to build brand strategies, drive innovation, and strategic planning
  • Engage with and develop processes that connect external agency partners and internal Academy Sports + Outdoors functions, including Product Development, Merchandising, and Marketing
  • Identify solutions our brand can provide to customer problems
  • Drive the development and execution of internal brand elements for Academy brand and/or its private label brands
  • Lead cross-functional teams to define objectives, strategies and desired results on-time and on-budget
  • Own development and execution of campaigns that elevate brand stories while also supporting key categories and signature programs
  • Partner with Creative to deliver a consistent seasonal or campaign look and feel across all touch points
  • Connect content and media strategy to optimize the brand message
  • Provide regular status reports & communications for key campaigns
  • Perform other duties (if needed) as assigned

REQUIREMENTS:

  • Bachelor’s degree in a relevant field of study or equivalent years of related work experience
  • 5+ years of retail marketing or brand management experience
  • Ability to manage up to leaders across Marketing, Merchandising, and Product Development
  • Organized with strict attention to detail, and the ability to manage multiple simultaneous projects within a high volume, fast-paced environment
  • Analytical, with strong problem-solving abilities and creative resolution skills
  • Excellent customer service skills
  • Self-motivated with the ability to work independently while also being able to contribute to team projects
  • Ability to prioritize to meet deadlines, solve problems, and work effectively under pressure when necessary
  • Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
  • Ability to make sound decisions that help shape the direction of the brand
  • Always professional, effective, and ethical as an individual contributor and member of a team
  • Proficient use of software programs, including Word, Excel, PowerPoint, Keynote

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

Posted On

Oct 26, 2024

Employer

Academy Sports + Outdoors