Workforce Services is the services division of HP and is critical to building differentiated, long-term experiences for our customers and channel partners. This role supports Collaboration solutions, a division within WS where we design, maintain, and upgrade in-office and “everywhere” meeting solutions. Our acquisition of Poly in 2022 increased our brand recognition and reach as well as our IP in this space.
We are currently seeking to hire an experienced market researcher in our Customer & Market Insights team. In this role, you will support our collaboration solutions division (Poly). You will also own all research and research application for the business unit; you will support 1-2 senior leaders and their teams on end-to-end research initiatives, from early-stage idea testing to product development research to brand studies/creative testing. In addition, you will own research for this category, and become a valuable advisor to the business using primary insights, secondary data, and market trends to help the product teams make better decisions about our roadmap. The selected candidate will work closely with marketing to illuminate & action our playbook to the needs and buying behavior of the buyers, the users, and the intermediaries (channel, retail partners) who sell these solutions.
RESPONSIBILITIES:
- Develop a learning plan creatively and quickly to further business priorities and close vital information gaps.
- Manage 7 or more research studies or analyses at a time (some for Poly, some division-wide).
- Pull data from secondary studies, analyst reports, social listening tools, google search, customer reviews data and share in staff meeting and other forums (we are scrappy here sometimes)
- Build relationships with product & engineering, marketing, sales, media, data science, and channel partners
- Use research and insights to drive cultural change within the organization and ensure stakeholders put consumers at the heart of their planning and strategic thinking
REQUIREMENTS:
- 7+ years of direct experience in leading primary market research
- BS/BA Degree in business, marketing, research, or equivalent experience (Masters Degree is a plus)
- Deep knowledge of b2b companies, tools, trends (e.g., SaaS, commercial hardware company experience)
- Hands on with survey programming, writing surveys, moderating focus groups, and analyzing data in Excel or similar databases
- Ability to synthesize disparate data into an insightful, compelling point of view (highly visual storytelling)
- Excellent writer, both grammatically and in choosing the right words
- Comfortable presenting and collaborating with all levels of the organization
- Able to implement new ways to overcome obstacles and able to demonstrate a willingness to take calculated risks
- Doesn’t shy away from complex or fuzzy problems, sometimes in new territory
- Sense of urgency to finish things on time and make sure everything/everyone is lined up to make that happen
- Skilled at primary market research
- Extensive experience leading focus groups, IDIs – ideally, some moderation experience for internal focus groups
- Well-versed in programming and analyzing data in survey tools such as Qualtrics, AskSuzy
- Proven project management skills
- Skilled at strategic communication
- Embrace thought leadership
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).