by Robbie Stevens | Mar 21, 2021 | blog, social-media
How do brands and businesses receive and perceive TikTok as the new, hot social media platform? The answer is, it may not matter. Technology is not about, nor has it ever been about, what a company wants the world to be like, or how they wish the world were different...
by Robbie Stevens | Jul 14, 2017 | social-media
Social media is ever-evolving, and significant changes often come without much warning. If you don’t log in on a regular basis or are not active in social media management, you’ll likely find familiar processes rearranged. Luckily for you, we’ve been keeping up with...
by Robbie Stevens | Apr 19, 2017 | social-media
Today, marketers have no shortage of options for engaging and strengthening relationships with their audiences online. Almost every quarter, a new social media platform comes out that leaves communication professionals questioning if their brand should be active in...
by Robbie Stevens | Feb 4, 2017 | social-media
It’s not too late to place your stakes in the 2017 Super Bowl! It’s easy for big brands with big money to make a hit, but in a world with social media there’s little excuse for even small companies not to participate in the race to go viral. The year’s largest...
by Robbie Stevens | Jul 13, 2015 | social-media
As a follow up to my previous Facebook Ads blog on the many changes that Facebook has made to their ad platform, I want to delve a little deeper into what makes for good Facebook advertising – because as all marketers know, it is about targeting the right audience...
by Robbie Stevens | Jun 18, 2015 | social-media
Facebook soft-launched a new tool called “Business Manager” in late 2014 that intends to allow these high-octane brand/business users to track those activities all in one place — Business Manager. What’s more, they’ve been rolling out many new changes to their Ad...
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