by Robbie Stevens | Jan 17, 2021 | blog, strategy, Uncategorized
In a world where we can no longer shake hands, account-based marketing (ABM) is a favorable strategy. If you’re a seasoned marketer, you know that ABM is nothing new to this industry. It’s an old tactic that’s trending again—for good reason. With COVID-19 precautions...
by Robbie Stevens | Oct 31, 2020 | blog, strategy, Uncategorized
The Louvre is known as one of the finest art museums of them all. If you have been lucky enough to make a trip to Paris, you know the number one attraction—The Mona Lisa by Leonardo da Vinci. It is the most visited work of art in the world. Roughly valued at $850...
by Robbie Stevens | Jun 1, 2020 | blog, strategy
In today’s pandemic climate, you’ve probably heard the term “new normal” more than once. As COVID-19 stay-at-home orders went into effect in mid-March, marketing messaging shifted as companies pivoted to respond to major life changes across the world. Though life is...
by Robbie Stevens | Mar 21, 2020 | blog, strategy
By Nishat Jones Nishat Jones is a results-oriented marketing leader with 20 years of experience in strategic marketing, integrated communications, and project management. She has demonstrated the ability to lead teams, engage stakeholders in program development, and...
by Robbie Stevens | Aug 17, 2018 | strategy
Imagine you create a marketing/branding package for a client. Your client purchases inventory and marketing materials with the new logo you designed, only to receive a cease and desist letter in the mail a few months later, threatening a lawsuit. Your client can’t use...
by Robbie Stevens | Aug 7, 2018 | strategy
For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally recognized brand. But, how do they do it? And, maybe more importantly – how do they keep it fresh...
Recent Comments