by Robbie Stevens | Jun 6, 2018 | strategy
guest post by Rinki Mukherjee It’s been more than 10 years since I graduated from the Art Institute of Houston, aspiring to be a professional graphic designer. As I look back, I wish I had known a few things about this profession when I was entering the workforce. To...
by Robbie Stevens | Feb 7, 2018 | strategy
Karen Contos, PROS Interim Head of Marketing, presented key insights at the November 2017 Networking Luncheon about the rapidly evolving B2B buying experience and detailed how incorporating machine learning and artificial intelligence into your marketing strategy can...
by Robbie Stevens | May 25, 2017 | strategy
In today’s digital era, there’s a fascination with leveraging new marketing concepts, digital technologies and tactics to reach your audience. Customers are communicating in a multi-directional, non-linear fashion with the firm as well as its customers and...
by Robbie Stevens | Apr 28, 2017 | strategy
Entries have been judged. The finalists have been announced. Now, 336 finalists representing more than 120 Houston companies await the arrival of the 2017 American Marketing Association (AMA) Houston Crystal Awards Gala on May 11. That night, winners will be...
by Robbie Stevens | Apr 19, 2017 | strategy
Image by Georges Biard / CC-BY-SA-3.0 Get ready to tackle the question of how to compete in dynamic, global markets with “Everything I Needed to Know about Marketing, I Learned from Justin Timberlake!” Brands operating in today’s fast-paced...
by Robbie Stevens | Mar 13, 2017 | strategy
It’s estimated that more than 1 trillion dollars are spent each year on marketing, and that 15 to 30 percent of those dollars are wasted. That’s right, wasted. Understandably, marketing leaders are under increasing pressure to prove the value of their marketing...
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