Join this session for an inside look at Sam Houston State University’s rebranding journey, where the institution transformed its marketing and communications efforts to align with its evolving mission. The journey began by centralizing all marketing functions into one integrated division, streamlining communication, fan engagement, digital analytics and creative design.
With a unified team in place, the university launched a rebranding process that hadn’t been undertaken in over 15 years. Internal and external focus groups were engaged, a comprehensive survey of over 400 stakeholders was conducted, and both a competitive and communications audit were completed. This research formed the foundation for the new brand identity.
Through an inclusive process, the university developed brand guidelines that informed immediate marketing materials, ensuring consistent messaging across all platforms. As the rebranding efforts continue, the university is overhauling its website to further align with the new identity, driving engagement and enrollment while reflecting the meaningful culture of the university community.
This session offers valuable insights for marketing and advertising executives facing similar rebranding challenges at other institutions.
Speaker
Jeff Harris
Chief Marketing Officer, Sam Houston State University
Jeff Harris is an accomplished marketing and communications executive with a distinguished career spanning higher education, government, and advertising. He studied communications at the Newhouse School of Public Communications at Syracuse University and later earned an MBA from Hawaii Pacific University.
Jeff’s professional journey began in advertising at the renowned firm N.W. Ayer. In 2001, he transitioned into government communications, accepting a position with the U.S. Navy in Pearl Harbor, Hawaii. After completing his MBA, he joined Hawaii Pacific University as the Director of Marketing Communications, where he played a pivotal role in shaping the university’s brand.
His career in higher education continued with leadership roles at prestigious institutions, including serving as the Senior Director of Communications at the University of the Pacific and later as Associate Vice President at Minnesota State University.
Today, Jeff is the Chief Marketing Officer at Sam Houston State University, where he leads the university’s marketing and communications strategy, driving brand awareness, enrollment growth, and institutional reputation.
Jeff met his wife, Deidre, at Syracuse University, and they have been married for 36 years. Together, they have two children and recently relocated to Texas, where they are building a homestead.
WHEN:
April 9, 2025
11:00 am- 12:00 pm Networking
12:00 pm – 1:00 pm Luncheon
WHERE:
The Ballroom at Tanglewood
5430 Westheimer Way, Houston, TX 77056
PARKING:
Free Parking and Valet Parking Available-
ADA Accessible Parking is in the covered garage, take the elevator up to the ballroom
PRICING:
Early Bird Pricing Ends April 3
AMA Member: $40 / $45 after Early Bird
Non-Member: $57 / $64 after Early Bird
Student: $25 / $30 after Early Bird