Pushing the Boundaries for a Breakthrough Launch
As marketers, we are all launching something — products, markets, teams, new initiatives.
We’re thrilled to kick off the year with a luncheon geared towards pushing the boundaries for a breakthrough launch featuring speakers from a truly innovative brand: Meow Wolf.
Meow Wolf’s Chief Communications Officer Didi Bethurum and Chief Marketing Officer Kelly Schoeffel will talk through how they’ve achieved multiple successful launches for their weird and wonderful company, and how their wins, losses and lessons learned will play a role in opening a new location in Houston in 2024.
Luncheon attendees will benefit from understanding how we as marketers can learn from the past and be more impactful launching our own projects, from changes to how our teams operate to large-scale product launches.
Our Speakers
Didi Bethurum | Chief Communications Officer | Meow Wolf
Kelly Schoeffel | Chief Marketing Officer | Meow Wolf
Pricing:
Early Ticket Prices (Early Registration ends January 10)
AMA Member: $42
Non-Member: $58
Student: $37
Board Member: $35
Ticket Prices (After January 11)
AMA Member: $52
Non-Member: $72
Student: $40
Where:
The Briar Club
2603 Timmons Ln
Houston, TX 77027
Do you love attending AMA Houston events? Check out a full calendar of events here!