Graham Media Group is comprised of seven local media powerhouses, plus Graham Digital, Omne and Social News Desk – all delivering local news, programming, advertising solutions and digital media tools for television, online, mobile, streaming, podcasts, and audio devices.
We are dynamic, local brands that extend well beyond traditional broadcast television. Our work helps inform, celebrate, and knit together the communities we serve.
Headquartered in Detroit, GMG operates in four states: KPRC–Houston, WDIV–Detroit and WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW). Graham Digital is a digital media and technology development group widely recognized as a top industry innovator. Omne is a leader in results-driven marketing solutions. Social News Desk provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate and monetize local news content on social platforms.
KPRC 2 is seeking to hire a dynamic Creative Services Director to take our station to new levels of viewership and community engagement. In this role, you will be responsible for all creative efforts while aligning creative execution with brand strategy for all platforms. Your goal is to blend both traditional and modern marketing approaches for audience development using all available tools and platforms. Very simply, you will be accountable for developing and executing strategic and tactical plans in collaboration with the station General Manager, News Department, Sales Team, Promotions Team, and Local Programming — from the conceptual phase through actual implementation. The selected candidate will develop, mentor, and inspire their team while fostering a fun, energetic, and fulfilling work environment. If you have experience as a strategic leader and have the drive to elevate and execute a powerful and compelling brand across all platforms, then you may be our next hire.
RESPONSIBILITIES:
- Develop and execute promotional campaigns to increase viewership and drive ratings
- Handle daily promotion and marketing duties related to promoting all our newscasts, digital platforms, local programming, NBC programming and syndicated programming
- Oversee, manage, and collaborate with our marketing, promotions, graphics, special events and new media staff to create compelling on-air and digital promotions
- Coordinate with the sales and research departments to make sure our promos are meeting the brand promise deemed necessary for all marketing/promotion
- Promote the entire KPRC 2 News brand across all platforms, including on TV and all social platforms including YouTube, Instagram, OTT, and any other upcoming platforms
- Manage budgets and timelines for promotional campaigns
- Oversee logs for KPRC. Filling the logs with promos that are produced by your department to air on TV, and make sure the spots are meeting the marketing goals set by your team
- Manage our music library service, and our “Storyblocks” service for b-roll and audio needs
- Study and participate in research projects that occur annually
- Attend weekly Department Head meetings and outline your goals and objectives at each meeting
REQUIREMENTS:
- Bachelor’s degree in Marketing, Communication, or related field
- 2+ years of experience managing a staff is preferred
- Strong project management skills and ability to lead cross-functional teams
- Ability to work in a fast-paced environment and be capable of meeting very tight deadlines daily
- Able to analyze market research and trends to build plans that lay out goals and objectives for achieving success
- Excellent written and verbal communication skills
KPRC 2 is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, we will comply with applicable state and local laws prohibiting employment discrimination.