Digital Content Creator [JRP-03021]

The Museum of Fine Arts, Houston, (MFAH) serves as a welcoming and inclusive place for all people, connecting the communities of Houston with diverse histories of art spanning 5,000 years and six continents. Through our permanent collections, special exhibitions, learning and interpretation programs, studio instruction, publications, conservation, and scholarly research, we strive to inspire appreciation and understanding of the broadest spectrum of human achievement.

We are currently seeking to hire a Digital Content Creator who will step into a high-profile, fast-paced position at one of the largest art museums in the nation. We are looking for the right mix of content strategist and creative junkie who will help bring MFAH exhibitions, activities, and events to life on social media and on branded emails. You will work with a team of enthusiastic “doers” and contribute to producing goal-oriented content and amplifying it through paid and other forms of media. The selected candidate will be a savvy professional in the digital marketing world who will develop a confident and distinct tone for the MFAH social media. You will understand that both the art world and social media can be complex landscapes that need careful handling and tending. You will be able to manage a flexible schedule and be constantly watchful of social media developments.

RESPONSIBILITIES:

• Develop content for organic social across all Museum platforms, including multiple accounts on Facebook, Instagram, YouTube, and Vimeo.
• Write and develop posts to engage consumers, and produce reels, videos, and images to go with posts. We are looking for intriguing and interesting content that represents the MFAH brand.
• Identify viral trends on social media and partners with colleagues to quickly take advantage of those moments.
• Work with Advertising Manager to develop paid social direction, tone, and content.
• Develop a pipeline of social content to ensure consistently engaging content that reflects our brand voice, resonates with target audiences, and reinforces key messages.
• Attend events frequently or spend time on campus to create custom content. The right person will be comfortable interacting with guests and capturing special moments, complete with names, story lines, and approvals for posting.
• Cover Glassell School of Art, Bayou Bend and Rienzi (two house museums) in original ways.
• Gain approval of content with the executive office, curatorial, images rights, or relevant departments as needed.
• Organize daily social media and content calendar for Facebook, Instagram, YouTube, and Vimeo, including scheduling and posting.
• Communicate regularly with other departments to develop fresh content and handle requests for social media, including Curatorial, Membership, and Learning and Interpretation.
• Work with Marketing team to schedule plans for rolling out communication in a coordinated fashion across press, website, email, and social.
• Oversee social media analytics to constantly optimize social media performance.
• Identify and build relationships with strong content creators in the Houston area.
• Work with Advertising Manager to weave content creators into promotional plans.
• Work with the Email Marketing Associate, produce branded emails on behalf of the MFAH. Integrate into the email production process and learn the Museum’s email software system, contributing regularly to creation of emails.
• Contribute to email production by tagging lists and emails correctly, inserting images and videos into software, and writing copy that is engaging.
• Seek approval through the established process, and send emails according to production schedule.
• Stay on top of developments regarding social media platforms, both those the Museum currently uses and others that are not used, identifying opportunities for new adoption, beta testing, and strategic shifts.
• Monitor current events and controversial topics on social media that might apply to the Museum, and advise the Marketing team and executive office on developments.
• Monitor comments on MFAH platforms, and determine appropriate response.
• Develop an “always-on” sense of monitoring social media and arranging in advance for colleagues to cover during absences.

REQUIREMENTS:

• Bachelor’s degree in related field is preferred or an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills and abilities have been achieved.
• 5+ years of related work experience, including in the fields of marketing, journalism, or social media.
• 2+ years in a social media lead role, directly responsible for executing strategies, creating tactics, and evaluating results.
• Advertising experience is preferred.
• Tech-savvy, with demonstrated expertise in digital communications.
• Excellent writing and editing experience, with a mastery of storytelling.
• Proficiency with video and photo editing, with an eye for bright, inspirational, and engaging imagery.
• Deep passion and interest in art and culture, with a developed understanding of the art world.
• High EQ skills, with the ability to work well with leadership, colleagues, guests, and influencers.
• Ability to meet demanding deadlines, manage multiple projects at once, and interact with a broad variety of internal departments and external entities.
• Ability to prioritize with little supervision.
• Strong aptitude and experience with various software design and application tools such as Photoshop and Illustrator and with various Microsoft Office products.
• Strong understanding of best practices, metrics, and analytics to help form opinions and recommendations.
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.

Special Note to Applicants: When applying for this role, please submit a cover letter, resume, and portfolio including: Links to social media accounts you’ve professionally managed; Relevant samples of work you are particularly excited to share and believe sets you apart from all others who will apply for this position; and Metrics or measures of execution, success, or areas of where desired improvements were achieved.

At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence. Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.