In 2001, the Museum of Fine Arts, Houston (MFAH), established the Latin American Art Department and its research arm, the International Center for the Arts of the Americas (ICAA). The mission of the ICAA is to collect, exhibit, research, and educate audiences about the diverse artistic production of Latin American and Latinx communities in the United States. The ICAA organizes research-based exhibitions, maintains a dynamic publications program, and develops research and education projects that complement the MFAH’s renowned collections of Latin American and Latino art. The ICAA’s cornerstone initiative is the Documents of Latin American and Latino Art digital archive project, which is dedicated to recovering primary source documents and critical texts related to Latin American and Latinx art and making them accessible to a worldwide audience.
We are currently seeking to hire a Digital Content Specialist. In this role, reporting directly to the ICAA’s Director and Associate Director, you will be responsible for developing and maintaining a dynamic digital presence for the ICAA. You will promote the Center’s projects and initiatives; devise strategies for engaging and expanding the ICAA’s digital audience; and help to grow usership of the Documents Project digital archive. This includes the creation and management of copy, graphics, and other visual content for the ICAA’s bilingual website, social media channels, in-gallery digital experiences, and mobile applications. The selected candidate will be creative as well as understand and able to develop content and messaging in alignment with the ICAA’s mission and goals. The selected candidate will work both collaboratively and independently within a culturally diverse environment. You will possess the necessary professionalism and diplomacy for communicating with a variety of national and international audiences, partners, and stakeholders.
RESPONSIBILITIES:
- Manage and update website content; assist with changes and improvements to the website as needed
- Create website graphics according to established guidelines; ensure a regular rotation of dynamic content across the site
- Write copy for website and other digital applications as assigned
- Monitor functionality of the website and troubleshoots minor site errors
- Generate and evaluate monthly analytics reports
- Respond to user queries related to website functionality
- Manage content for interactive digital applications (in-gallery and mobile) for exhibitions supported by the ICAA
- Develop and implement social media strategies that increase awareness of, and engagement with, the ICAA’s projects and initiatives
- Develop and manage ICAA social media calendar
- Create messaging and content (graphics, photos, short-form videos) that aligns with the ICAA’s mission and audience
- Leverage opportunities to develop content related to ICAA initiatives and events (artist talks, lectures, symposia, etc.)
- Identify and implement creative strategies for repurposing existing assets
- Monitor and analyze social media channels; adjust strategies to improve engagement
- Write, design, and coordinate email campaigns and departmental newsletters
- Collaborate with internal and external partners in the development of digital assets and promotional campaigns as needed
REQUIREMENTS:
- Bachelor’s degree in a related field or an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills, and abilities have been achieved
- 3+ years of professional experience related to digital content creation for websites and social media
- Experience working with museums, arts organizations, or higher education is highly desired
- Background in art history is a plus
- Proficient in English and Spanish (written and verbal)
- Excellent communication skills (written, verbal, visual)
- Strong writing, copy editing, and proofreading skills
- Knowledge of best practices for formatting and presenting textual, graphic, and A/V content for websites, mobile applications, and other digital media applications
- Experience with major social media platforms
- Expertise in digital content production tools such as Adobe Creative Suite, WordPress, Microsoft 365, etc.
- Familiarity with Google Analytics and SEO techniques
- Capable of organizing workloads, meeting deadlines, and adapting to changing workflows
- Able to work as part of a complex team within a large institution; capable of working independently and with minimal supervision
- Demonstrated interest in Latin American art, Latino art, archives, and/or research
- Enthusiasm for engagement with students, researchers, arts professionals, and artists
Special Note to Applicants: When applying for this role, you must submit a cover letter, resume, portfolio (PDF) including samples of your work and/or links to websites and social media channels you have previously managed.
At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence. Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.