The University of Houston is currently seeking to hire a Digital Content Strategist. In this role, you will be responsible for creation and distribution of engaging content across all digital and social platforms. You will create graphics, digitize pictures, and insert audio and video to enhance the look and feel of our websites. The selected candidate will provide guidance to department and staff on their web/digital presence.
RESPONSIBILITIES:
- Create digital content, develop editorial calendar, and update University Advancement (UA) social media, included but not limited to, Facebook, Twitter, etc.
- Apply design and messaging strategies to build an effective platform of communications that support the UA brand.
- Manage all internet-based communications activities within the UA’s institutional marketing and communication program.
- Collaborate with technology staff on website management, upgrades, technical requirements, policies, copyright issues and ADA compliance.
- Manage periodic reports on web site activity, page usage, visitation, and trends.
- Present and conduct group discussions on online marketing strategies and promoting user experience.
- Conduct website user and customer surveys/demographic research. Identify, evaluate, and recommend online marketing opportunities in line with UA’s objectives.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Research, write and edit content for web pages if needed.
- Develop and execute strategic digital content plans across social media, video production and email marketing platforms to drive engagement, enhance visibility and strengthen donor/alumni connections.
Review and refine processes for content creation, approval, and distribution to increase efficiency and alignment with organizational goals. - Create basic graphics for social media, email, and other digital platforms, ensuring consistency with brand guidelines (Canva experience is preferred).
- Monitor, analyze, and report on performance metrics (social, email, video) to inform strategy and measure impact.
- Serve as the primary liaison between internal departments, leadership, and external vendors to enhance collaboration, content alignment, and the exchange of key data and information.
- Manage content-related budgets, track invoices, and support contracting processes to ensure cost-effective and timely project execution.
- Lead digital media projects, campaigns and initiatives as assigned, ensuring high-quality deliverables.
- Perform other job-related duties as assigned.
REQUIREMENTS:
- Minimum of three (3) years of directly job-related experience.
- Proven experience managing and producing digital content (social media, email marketing and video).
- Basic graphic design experience with tools like Canva (preferred) or similar platforms.
- Strong understanding of content strategy, analytics and reporting to inform data-driven decisions.
- Ability to liaise with colleagues, leadership, and vendors to manage contracts, deliverables, and timelines effectively.
- Proactive, positive, and professional demeanor with a focus on relationship-building and collaboration.
- Exceptional written and verbal communication skills with a creative eye for engaging, on-brand storytelling.
- Ability to manage multiple priorities, meet tight deadlines and maintain a customer-service mindset.
- Proficiency with tools like Microsoft Office Suite, Canva, Adobe Creative Suite (basic use), email marketing platforms and social media scheduling/analytics tools
- Able to pass a criminal history check.
The University of Houston System and its universities are an Equal Opportunity Institution.