Landry’s Corporate office provides support for our 600+ dining, hospitality, entertainment, and gaming venues all over the world. We are dedicated to fostering professional development of internal talent to reach their career goals. Conveniently located in Uptown Houston, Texas, Landry’s Corporate office is the ideal location for the next step in your career.
We are currently seeking to hire a Digital Marketing Strategy Manager. In this role, you will work with management to audit the client’s existing SEO, PPC and on-line marketing for Landry’s, Inc. You will develop strategies, manage, execute, and optimize Search Marketing accounts across all Search Engine platforms. In addition, you will be responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts. The selected candidate will analyze, optimize, and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account.
RESPONSIBILITIES:
- Identify target keywords, and will provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices
- Track and report on the success of the engagement, providing monthly optimization recommendations
- Provide SEO recommendations and execute successful SEO campaigns for clients, either in-house, on a consultant basis or as part of an agency (accountable for the success of the campaigns)
- Achieve success for your concepts in your assigned book of business. Help achieve the goals, set new ones, and become better and smarter online marketers
- Define customized SEO and PPC and online marketing strategies to meet your concept’s unique needs
- Analyze lead or sales performance data, rankings data, crawl logs, and site analysis tools to identify opportunities for search engine optimization (communicate these recommendations to management as necessary in order to achieve set goals)
- Create and review detailed campaign performance data and future looking strategic roadmaps.
Function as a paid search expert - Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
- Manage ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client’s objectives
- Assist with management communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision
- Forecast & plan paid search growth, and regularly communicating opportunity
REQUIREMENTS:
- Google AdWords and Bing Ads Certification
- Technical understanding of SEO best practices and working knowledge of internet technologies including HTML, CSS, and JavaScript
- Working knowledge of MS Office suite, including Excel, Word, PowerPoint
- Experience working with SEO applications and web analytics tools
- Strong organizational skills, detailed orientation, and project management ability
- Superior analytical skills
- Excellent written and verbal communication skills
- Ability to build strong working relationships across different teams
- Proven advanced capability of paid search
- Demonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skills
- Able to draw critical analysis from data and make specific recommendations – i.e., adapted to change strategies and recommendations based on data sets
- Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on PPC industry topics
- Technical understanding of internet technologies such as HTML and JavaScript is a plus
- Excel in SEO knowledge, data analysis, project management, and balancing established processes with creative thinking
- Proactive, detail-oriented, and enthusiastic
- Adaptable to change and ability to multi-task
- Demonstrated resourcefulness and the initiative to lead advanced projects
- Ability to research SEM issues and formulate solutions
- Familiarity with Google Analytics
- Working knowledge of Google Tag Manager