Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
We are currently seeking to hire a Director of Global Social Media & Digital Communications. In this role, you will report to the VP, Global Communications and lead our in-house organic social media and digital communications team. The salary range for this role is $138,500.00 – $335,500.00.
RESPONSIBILITIES:
- Build one integrated social strategy across HPE social channels, business priorities and corporate narratives
- Integrate social and digital teams and professionals into one high-performance team; design an org structure and build a culture that enables success, facilitates collaboration and efficiency, and creates opportunities for team member growth and development
- Lead strategy and execution across organic social media and digital communications channels; lead development of an end-to-end editorial program to deliver against goals and KPIs; work with team to develop editorial content and optimize performance
- Evaluate effectiveness of channels and develop recommendations on how to optimize and streamline to enhance performance
- Collaborate with Brand creative team to ensure social content is compelling, platform-appropriate and brand-building
- Partner across Marketing & Communications team, including paid social media team, as well as business groups and geo teams to ensure tightly integrated plans and execution
- Help oversee cross-channel forum to align content across owned internal and external communications and media channels
- Lead HPE Newsroom experience by overseeing editorial strategy, calendar, content, and UX updates for HPE’s editorial destination for news, thought leadership, and human-interest stories; bring together Newsroom contributors and publishers to deliver a compelling experience for readers
- Lead measurement across channels; apply a data-first approach to analyze performance and glean insights; continually optimize editorial plans, content and engagement across digital experiences; help unify performance data into a central data warehouse and onboard Business Intelligence analytics software for analysis
- Stay up to date on emerging social trends and the social/digital strategies of our industry peers; be a champion for enhancing the social and digital acumen across the Global Communications organization
REQUIREMENTS:
- BA or BS in Communications, Journalism, Marketing, Business, or related field.
- 10+ years of experience in B2B social, with at least 3-5 years in a senior leadership role
- Possess a deep understanding of social platforms and content strategies and be able to execute them via organic motions
- Strong leader, with skills in collaboration, team-building and influencing
- Ability to be flexible and nimble
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.