Fifth Ring is a worldwide B2B agency working across brand and demand.
We help our B2B clients to own the space they’re in, reaching target audiences with compelling stories, inspirational experiences, and generally delightful work. Owning the space demands deep insight, inspired creativity, and impactful content, among many other things.
It’s not an easy task. And it’s where you come in. We are currently seeking to hire a Head of Content. In this role, you will have the opportunity to lead a key delivery function within the agency. This is an opportunity for you to apply your B2B marketing knowledge, curiosity, and creativity while leading content delivery for major international B2B clients.
RESPONSIBILITIES:
- Create comprehensive, scalable content plans aligned to agreed strategic objectives, making best use of budgets to reach the right audiences
- Use current techniques to deliver content that works at all stages of the buyer cycle, from discovery through to advocacy
- Work with colleagues across the world in strategy, creative, and reach to deliver impactful programs of work for our international portfolio of B2B clients
- Lead the creation of excellent day to day experiences for our clients’ target audiences
- Present complex strategic recommendations and content plans to both CMO and wider senior client team in a persuasive, confident manner that instils trust
- Oversee the activities of the content department including discovery research, theme identification, content creation, reporting and optimization
- Work closely with other Fifth Ring teams to ensure brand and creative alignment locally and globally
- Lead by example through excellent writing
- Direct and build a high performing team
- Maintain quality assurance, with an eye for not only the technical but also the holistic connection to brand, campaign, and target connection
- Active in our research and discovery work, contributing to survey, focus group and workshop activities (this will also include analysis and recommendations at brand level in addition to direct content strategy development)
REQUIREMENTS:
- Strategic mindset and eager to roll up your sleeves and make things happen
- Excellent writer and creative thinker, with an understanding of the needs of readers in different geographies, industries, seniorities and, of course, across generations
- Minimum five years of experience in B2B comms, ideally in a content role
- Proven experience in leading a team, building competencies within the team, and achieving quality and efficiency improvements
- In tune with technology, technological advancements, and how these can and should be deployed to benefit the client
Proficient in use of modern techniques, formats, and channels
- Well-practiced in weaving a creative concept or a brand positioning line into even the most technical content
- Enjoy digging deeply into the world of your client, and your client’s client (how else would you do the job?)
- Natural collaborator, and an excellent communicator in the written and spoken word, online and in the room
- Excellent planning, organization, human and negotiation skills