You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Within Advanced Compute Solutions (ACS), the marketing team is seeking an Integrated Marketing Manager to develop and execute against insights-led marketing strategies for new product introductions (NPIs), and sustaining products, across hardware, software, and solutions and future strategic initiatives in order to generate awareness, consideration, and preference and helping to drive the business goals and objectives of the business.
RESPONSIBILITIES:
- Develop and drive the product marketing strategy for NPIs and sustaining products and execute against resulting plans
- Grounded in insights, define, and write differentiated positioning and value propositions by product, ensuring alignment with adjacent products and driving consistent execution across the mix
- Drive end-to-end creation of all Omnichannel assets for NPIs inclusive of naming, value propositions, messaging, landing pages, photography, videos, emails, and social posts
- Ensure close collaboration with business partners, market marketing partners, and go to market teams to bring to life the 4Ps of marketing
- Manage marketing agency to develop impactful positioning and marketing assets that are delivered on time and drive measurable results
- Manage functional budgets and forecasting for assigned product line(s)
REQUIREMENTS:
- Proven experience of driving multiple concurrent programs from insights to in-market (including production)
- Deep knowledge of digital, social, and content marketing
- Balance of strategic prowess and creative evaluation acumen with the ability to evaluate creative against strategy/insights
- Deep understanding of the role of creative across the mix with an acute ability to ascertain great from average creative
- Strong written and oral communications skills, including negotiating, presenting, and influencing
- Strong leadership skills including team building, conflict resolution and consensus-building, ideally in a matrix organization
- Demonstrated skill driving asset production end to end & effectively managing agency relationships
- Ability to manage and influence virtual teams
- Ability to interface effectively with all levels of management and functional disciplines, both within and outside HP
- Excellent project management skills with the ability to run multiple assignments simultaneously
- Pragmatic approach to managing crises – someone who always finds a way to “get it done”
- Passionate, driven, dependable and transformational – a real change agent
- Flexibility to travel domestically and globally, pending corporate travel policies – minimal travel expected
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
- 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.