Fluid Energy Ltd. is a global chemical company specializing in developing and manufacturing environmentally responsible, low-hazard, chemical systems. Since 2011, Fluid has been commercializing technically advanced modified, commodity chemicals and promoting the application of safe, effective chemical systems to industry and regulators worldwide.
At the beginning of 2023, Dorf-Ketal acquired Fluid in order to assist Fluid in reaching its goal of growing its presence around the world and product/industry diversification. Our patents and patent-pending formulas are superior to incumbent chemistries, providing many technical, transportation, safety, and environmental advantages to our customers.
Fluid promotes a culture of transparency, communication, and collaboration to ensure that continued growth does not hamper the high quality of service delivered to clients. We are currently seeking to hire a Marketing Coordinator who will be a member of the marketing department and a trusted Coordinator to the organization on effective marketing activities. In this role, you will work closely with the marketing team and engage with sales, human resources, the lab, and operations to plan and execute a variety of marketing activities that advance the company’s desired brand, technical and product positioning.
RESPONSIBILITIES:
- Contribute to the successful execution of the annual marketing plan
- Interact and communicate effectively with sales, the lab, and operations teams on active marketing projects, supporting a cohesive and consistent go-to-market approach
- Participate in a variety of marketing initiatives including but not limited to the website, digital marketing initiatives, marketing collateral projects, earned media opportunities, and branded merchandise
- Actively participate in marketing project execution and supports marketing management in project scoping, project budget development and vendor assessment
- Collaborate with marketing and communications management to develop, review, and edit marketing materials, ensuring content is accurate, targeted, relevant and reflects the company’s desired technical and market positioning
- Collaborate with marketing management to identify and implement creative marketing tactics that are relevant, effective, and deployed through the right channels
- Contribute to the development of marketing metrics and as required and monitor progress
- Contribute to the collection and analysis of competitor marketing activities and tactics
- Collaborate with communications and management to develop effective and engaging presentations, etc.
- Contribute to the development and delivery of marketing training that improves organizational knowledge regarding product positioning, benefits, etc.
- Perform additional duties as assigned
REQUIREMENTS:
- Excellent interpersonal skills and proven success at building strong relationships
- Customer service orientation
- Skilled communicator with strong verbal, written and active listening skills
- Agile and resourceful in juggling multiple projects and priorities
- Organized self-starter with the temperament to work in a deadline-driven environment
- Positive, proactive, and enthusiastic
- Basic information design skills and a keen eye for detail
- Comfortable developing and delivering effective presentations
- Ability to collaborate with sales, technical and operational teams across the organization
- 3-5+ years of professional experience in a marketing or communications role with preference given to experience in the oil and gas or manufacturing sectors
- University degree or diploma in business, marketing, or applicable discipline
- Experience in customer-facing technical roles is preferred
- Experience in planning, coordinating, and company events, including tradeshows, conferences, and community initiatives, ensuring all logistics are managed effectively and aligned with brand objectives
- Experience collaborating across multiple layers in an organization is an asset
- Experience with digital, print and product marketing projects is an asset
- Experience working with MS Office products; HubSpot, Canava, and Adobe Creative Cloud Suite is an asset
- Able to travel occasionally if necessary