You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
We are currently seeking to hire a Marketing Data Analyst. In this role, you will act as a conduit between media, data infrastructure, data sciences, and marketing teams.
RESPONSIBILITIES:
- Analyze and clean large volumes of data to extract key insights
- Provide recommendations to the Marketing and Media teams to optimize advertising spend
- Support formalization of goal setting and success measurement process for campaigns and digital projects
- Utilize and optimize marketing dashboards and data models
- Present recommendations based on data analyses
- Support data integrity, data accuracy, and testing processes
- Partner with internal and vendor support teams to report and resolve data/campaign discrepancies
- Advocate for data and analytics needs in markets and countries
REQUIREMENTS:
- Strong command of Python, R, SAS, or Scala
- Strong experience using statistics, mathematics, algorithms, and programming languages to solve big data challenges
- Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences, and answering key marketing questions
- Good technical skills and understanding of interpreting data and analysis for solving business problems
- Strong SQL experience working with large customer and transactional databases
- Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel
- Experience with data visualization software (e.g., Tableau, QlikView, PowerBI, Datorama)
- Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/productivity opportunities
- Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science
- 5+ years of work experience in related field
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).