REMOTE ROLE
Hello Alice is a free, multichannel platform that helps businesses launch and grow. With a community of 1.5 million business owners in all 50 states and across the globe, Hello Alice is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium-business owners to ensure increased revenues and promote scale. A Latina owned company, founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners including women, people of color, veterans, and everyone with an entrepreneurial spirit.
Hello Alice is a fully remote team, so all United States locations are considered. With over $30m raised in venture funding from notable investors like QED, SVB, and Melinda Gates, and boasting 1,000%+ YOY user growth and 100%+ YOY revenue growth, we offer an unparalleled opportunity to make a significant impact.
We are currently seeking to hire a Marketing Director. In this role, you will be responsible for developing and executing comprehensive marketing strategies with a strong focus on digital channels, including web, email and social media, and partnerships. This role involves leading a team to create and implement innovative marketing campaigns that drive brand awareness, customer engagement, and partner pipeline. You will oversee all aspects of the company’s marketing efforts, with a particular emphasis on digital marketing initiatives for our core customer bases – small businesses and enterprise organizations. The ideal candidate will have a proven track record in digital marketing, experience in supporting partner sales channels, and the ability to analyze and optimize marketing performance across various platforms to deliver results.
RESPONSIBILITIES:
- Develop and implement a comprehensive digital marketing strategy, encompassing web, social media, email, SEO/SEM, and other relevant online channels for acquisition of both small business and enterprise customers.
- Create and execute marketing programs that support and enhance our partner sales pipeline, including co-marketing initiatives, partner enablement materials, and lead generation campaigns.
- Develop and implement strategies specifically designed to attract and convert small business customers, including targeted campaigns, lead nurturing programs, and conversion optimization techniques.
- Oversee the company’s web presence, ensuring optimal user experience, conversion rates, and alignment with overall marketing goals.
- Direct social media strategies across all relevant platforms, focusing on audience growth, engagement, and conversion.
- Guide the development of high-quality, targeted content that supports both direct customer acquisition and partner sales across various digital platforms.
- Manage ecosystem partner relationships, including NAACP, USHCC, Bunker Labs, WBENC, to identify and build strategic opportunities for brand building and awareness.
- Implement and monitor KPIs for all marketing activities, using data-driven insights to optimize performance and ROI.
- Manage and mentor the marketing team, fostering a culture of creativity, innovation, and continuous improvement.
- Oversee the marketing budget, allocating resources effectively across various initiatives and channels.
- Ensure consistent brand messaging and visual identity across all marketing channels and partner communications.
- Stay abreast of and implement cutting-edge marketing technologies to enhance efficiency and effectiveness of marketing efforts.
- Work closely with sales, product, and partner management teams to align marketing efforts with overall business objectives.
- Develop and oversee the implementation of integrated marketing campaigns that leverage both digital and traditional channels.
REQUIREMENTS:
- 8+ years of experience in marketing, with at least 5 years in senior roles focusing on digital marketing and partner sales support.
- Deep understanding of digital marketing channels, strategies, and best practices, including web optimization, social media marketing, SEO/SEM, and email marketing.
- Successful track record of growing quality and engaged customers.
- Demonstrated success in developing and implementing marketing strategies to support partner pipeline building initiatives.
- Strong ability to lead, inspire, and develop a high-performing marketing team.
- Proficiency in using data analytics tools to measure and optimize marketing performance across various channels.
- Ability to develop and execute long-term marketing strategies aligned with business goals.
- Experience in managing substantial marketing budgets and demonstrating ROI.
- Excellent verbal and written communication skills, with the ability to present complex ideas to diverse audiences, including executive leadership and partners.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Flexibility to work in a fast-paced environment and quickly adapt to market changes and new technologies.
- Up-to-date knowledge of marketing trends, particularly in digital and partner marketing landscapes.
- Experience in B2B marketing, preferably in technology or SaaS industries is preferred
- Experience marketing to small businesses is preferred
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) is preferred.
- Familiarity with CRM systems, particularly in relation to partner relationship management is preferred.
- Certifications in relevant digital marketing areas (e.g., Google Analytics, HubSpot Inbound Marketing) is preferred.
- Demonstrated success in developing and executing customer acquisition and retention strategies is preferred.
Hello Alice is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.