REMOTE ROLE
TransImpact is an industry leader in the development and application of end-to-end technology-based solutions that optimize shipping operations, create dramatic supply chain efficiencies, and transform the business performance of customers. We are an exciting entrepreneurial-minded company that continues to grow nationwide. Our clients include many well-known names, and we excel in growing our client base by referrals from our satisfied customers. TransImpact has been honored to have achieved multiple awards and acknowledges our employees for them.
At TransImpact, we know there’s a direct link between happy employees and happy customers, which together generate success for all of us. We believe that a supportive atmosphere, an emphasis on giving and humanity, and approachable leaders and managers help our employees reach their greatest potential. We are very proud of our corporate culture and commitment to giving back to the community. Our employees are encouraged to commit to charity work and volunteering and are allotted 20 hours of PTO time to support our communities.
Are you ready to apply your campaign creation and execution expertise to drive revenue growth at a fast-growing technology and services company? We’re are currently seeking to hire a Campaigns Marketing Manager to work closely with our Channel Partner and Client Success teams to grow both expansion and net new revenue. In this role, you will be focused on building new campaigns to drive deals for both client success and sales to fuel growth. You will build strong relationships with your internal and external stakeholders, are passionate about delighting customers, and are an avid builder of new communications, processes, and programs. In addition, you will leverage your marketing campaign know-how to work with Client Success to create a delightful experience for customers at any touch point and increase customer loyalty, satisfaction, retention, and advocacy, and help our Channel team develop its evolving partner ecosystem.
RESPONSIBILITIES:
- Collaborate with our Channel Partner team to create and execute a Channel Partner marketing strategy with a focus on pipeline and revenue growth
- Work directly with our Partners to develop co-marketing campaigns to drive deal creation and grow revenue across our suite of products and services
- Identify cross-sell and upsell revenue driving opportunities to create and manage programs/campaigns (in partnership with Client Success)
- Develop and launch an ongoing customer communications plan in collaboration with Client Success
- Identify customer advocacy opportunities including testimonials, case studies, reviews, speaking opportunities, etc.
- Deepen relationships with customers by engaging with them regularly through campaigns, programs, and events
- Effectively communicate partners’ value to TransImpact’s clientele
- Work closely with Revenue Operations to develop customer database hygiene and subscriber preferences
- Partner with Product Marketing to develop effective messaging to inform campaign content and improve KPIs including click-thru, reply, signup and conversion rates
- Establish program and campaign measurement, reporting metrics, KPIs, and dashboards
- Create and manage operational standards such as templates and checklists for all projects
- Any other duties needed to help drive our vision, fulfill our mission, and support our organization’s values
REQUIREMENTS:
- 3+ years B2B SaaS/technology campaign marketing experience
- Successfully built scalable marketing programs including campaigns and events
- Ability to manage and report on marketing programs’ performance
- Knowledge and technical aptitude for marketing automation and CRM tools, preferably HubSpot
- Strong analytical skills with bias for data-driven decision-making
- Inquisitive, flexible, and strong collaborator who partners with stakeholders to deliver outstanding results
- Excellent writing and communication skills to craft persona-based messaging and outreach scripts
- Self-starter, curious to learn, and ability to pick things up quickly and make them your own
- BA/BS degree in business, communications, marketing, or related field
- Desire be a part of something bigger than yourself
- You respect all people
- Mature and thoughtful in how you express ideas (a strong verbal and written communicator)
- Understand the importance of urgency and owning your outcomes (you hustle every day)
- Proven leader and a teambuilder
- Goal-oriented and know how to influence others to move in a unified direction
TransImpact is an affirmative action and equal opportunity employer (EOE). Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. TransImpact is committed to providing access, equal opportunity, and reasonable accommodation for people with disabilities.