Vapor Point provides comprehensive offerings in scrubber technology, thermal technology, fuel treatment, and water treatment. We are currently seeking to hire a dynamic and experienced Marketing Manager with a strong grasp of marketing tools, design software, and strategic communication. In this role, you will play a pivotal role in driving internal marketing and branding efforts, contributing to employee engagement through innovative designs, logos, and themes for internal projects. In addition, you will collaborate regularly with operations, engineering, and sales teams. You will also develop buyer personas and target them effectively across social media and online platforms. You will work on a diverse range of marketing initiatives, from hands-on design work to strategic campaign management. This role is ideal for a creative and technically proficient individual who excels in managing complex campaigns, crafting marketing strategies, and leading large-scale projects.
RESPONSIBILITIES:
- Utilize Adobe InDesign to create marketing collateral such as brochures, spec sheets, newsletters, and case studies
- Edit and enhance images using Adobe Photoshop to ensure high-quality visuals across marketing materials
- Design engaging graphics for social media, training documents, forms, and handouts using Canva and other similar platforms
- Work within Salesforce to manage and analyze reports and campaigns, aligning marketing strategies with sales objectives
- Execute email campaigns using Mailchimp (or equivalent) while preparing for full integration with Salesforce’s Marketing Cloud
- Use SurveyMonkey (or similar) to design comprehensive surveys, gather data, and interpret results with detailed analytics
- Manage and schedule social media posts using tools like Buffer (or equivalent), ensuring a consistent and strategic online presence
- Apply an intermediate understanding of photography principles to capture high-quality images and perspectives that enhance marketing efforts
- Oversee multiple projects using tools like Microsoft Loop, Asana, or other project management software to ensure tasks are delivered on time and meet strategic goals
- Stay ahead of industry trends by incorporating AI tools like ChatGPT into marketing efforts to streamline workflows and enhance creativity
- Use Microsoft PowerPoint, Excel, and Outlook for internal presentations, data analysis, and communication management
REQUIREMENTS:
- Able to oversee multiple marketing projects and work with vendors to ensure deliverables meet quality and timelines
- Strong technical writing and corporate communication skills, with the ability to craft compelling content across various mediums
- Meticulous attention to detail in copywriting, ensuring clarity, accuracy, and brand consistency
- Able to develop and analyze social media and email marketing campaigns, with a deep understanding of analytics and performance metrics
- Able to create visually appealing designs and manage the company’s internal marketing efforts and corporate branding strategies
- Experience in planning and executing tradeshows and corporate events (managing all aspects from logistics to promotion)
- Proven experience developing B2B marketing strategies to drive business growth and brand awareness
- Bachelor’s degree in marketing or advertising (degrees in Journalism or Business Management will also be considered if relevant experience and skills are demonstrated)
- 3+ years of experience in marketing
- Ability to multi-task
- Strong verbal, written, and organizational skills
- Able to provide a creative portfolio and/or writing samples
- Able to provide an example of a campaign plan from start to finish
- Experience managing a large event is highly desirable
- Experience with Adobe Illustrator for logo design and more advanced graphic creation is preferred
- Familiarity with Adobe Lightroom for more extensive photo editing is preferred
- Proficiency in video editing software such as Adobe Premier Pro for multimedia content creation is preferred
- Experience in the Oil and Gas Industry is preferred