The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research, and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees, and the public.
We are currently seeking to hire a Marketing Program Manager. In this role, you will guide the strategic development and implementation of marketing programs to elevate and promote the MD Anderson brand across multiple institutional key initiatives. In addition, you will support institutional priorities including the institution’s comprehensive philanthropic campaign as well as other philanthropy initiatives and signature events, brand awareness and key service lines activities, and sponsorships. You will manage the creation and integration of highly effective advertising programs to build brand awareness and affinity for MD Anderson, directly and measurably drive donations, patient demand and acquisition, and support other institutional and marketing initiatives. You will also provide strategic recommendations regarding advertising and marketing programs and efforts, align advertising and marketing strategies with other initiatives across Institutional Affairs, and will lead high-profile projects to ensure cohesiveness and integration. You will closely collaborate with the Marketing, External Affairs, Strategic Communications, Philanthropy, and other internal stakeholders to deliver critical strategic advertising and marketing support, and manage high-quality campaigns that build awareness and drive results. The selected candidate will have at least five years of managing, developing, and executing strategic integrated marketing plans and/or business growth plans, and direct experience creating and implementing marketing strategy and tactics. Philanthropic advertising and/or direct marketing experience and agency and/or prior agency management experience is strongly desired.
RESPONSIBILITIES:
- Lead strategy, development, and implementation of marketing programs to build brand awareness, directly and measurably drive donations, increase targeted patient volume to key service lines and provide support other institutional priorities (this includes program management, campaign measurement, continued optimizations, and reporting)
- Act as strategist and consultant to departmental and divisional leadership as well as Philanthropic teammates and other important constituents on all philanthropy-related advertising and marketing activities
- Collaborate with colleagues across Institutional Affairs and Philanthropy to understand all aspects of integrated efforts and strategies to ensure alignment and to achieve common goals
- Manage agency partners to develop and guide advertising strategy, media plans, messaging and creative development, and other components of a comprehensive marketing and advertising campaign
- Evaluate, monitor, and communicate advertising campaign results and effectiveness
- Develop presentations, lead, and participate, in cross-functional teams, manages projects, and coordinates market research in support of program plans
- Provide direction to internal resources
- Collaborate closely with Brand Health and Brand Management teams within Marketing to ensure brand promotion and protection and monitor tracking and analytics of programs
- Determine and manage marketing and advertising needs and leads marketing initiatives
- Evaluate new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends, and market data
- Manage agency partners in the development of project scopes, timelines, and key deliverables on time and within budget
- Implement and uphold MD Anderson’s brand standards and messaging guidelines
- Work to ensure an efficient process and compliance with other internal guidelines to ensure appropriate protection and promotion of the MD Anderson brand
- Manage ROI process by tracking advertising and marketing program efficacy and analyzing key metrics
- Coordinate with agency partners and internal stakeholders to ensure accurate delivery for offline and online media and tracking mechanisms are implemented
- Work with Brand Health and other teams as needed to capture confirmation processes and track key conversions
- Report metrics and analytical findings to key stakeholders
- Ensure findings are incorporated into ongoing marketing plans for the assigned program
- Develop and manage budget and works directly with other appropriate budget teams to ensure vendor payments and budget reconciliation
- Provide oversight and participates in RFP selection process for Marketing-owned contracts, as well as participates in other institutional RFPs as needed
- Lead external agency relationships, as appropriate, including selection, contract management, and evaluation of agency performance, as well as serves as day-to-day contact on specific initiatives and areas of responsibility
- Participates in the selection of new team members
- Mentor employees and colleagues, actively sharing business, marketing, and professional skills
- Attend regular departmental, team and divisional events and meetings, some of which require onsite and in-person attendance, and participates in internal and external professional development activities
- Provide additional marketing consultation and support as assigned
REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, Communications, Advertising, or related field
- Five years project management experience in marketing, communications, and advertising
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state, or local laws unless such distinction is required by law.