Welcome to the intersection of energy and home services. At NRG, we’re all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner, and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.
We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors, and society.
We are currently seeking to hire a Prospect Media Manager. In this role, you will be responsible for assisting in the implantation, optimization, and reporting of paid media campaigns. You will use data to help shape and execute media plans to best support achieving mid funnel KPIs and ultimately sales. In addition, you will collaborate closely with go-to-market, digital, SEO, user experience, marketing performance, and sales teams to ensure alignment across initiatives. Success in this role requires the ability to apply business insights to media strategy, strong collaboration, attention to detail, and deadline orientation. This is a hybrid role requiring three (3) days onsite at the office.
RESPONSIBILITIES:
- Assist in the design, execution, refinement, tracking, and reporting of paid media campaigns across multiple brands.
- Work closely with external media agency partners to ensure execution of impactful advertising that delivers brand awareness, consideration, and ultimately sales.
- Actively engage with external media buying agency channel experts to develop, execute, optimize, and report on tests. Apply insights to concept new tests or best practices.
- Collaborate closely with marketing analytics team and agency team to analyze market research, in-market results, and advertising metrics to assess and report on performance and generate future improvements.
- Assist in the creation of insightful reports, presentations, dashboards, etc. that drive data-informed recommendations aligned with business objectives. Translate insights into advertising strategies that support business and marketing objectives.
- Communicate closely with creative team to ensure that production timelines align with media launch dates.
- Assist in budget planning, forecasting, and invoicing.
- Recommend new or improved media related marketing processes to ensure efficiencies and seamless integrations on a regular basis.
- Drive project excellence by managing timelines and working cross collaboratively to ensure alignment and best practice implementation.
- Work with creative, digital, UX, testing, telephony, and SEO teams to optimize customer journey from paid media campaigns.
- Lead special projects to address business needs as necessary.
REQUIREMENTS:
- 7+ years advertising, media planning, and/or media buying.
- Demonstrated skill in buying and optimizing digital media.
- Curiosity-driven approach to data analysis and passion for uncovering insights that inform strategic media planning and execution.
- Collaborative mindset, paired with intermediate-level skills in aligning cross-functional efforts.
- Excellent communication and project management skills, with task and deadline orientation.
- Strong attention to detail, organization, and time management skills.
- Proficiency in Microsoft Excel and Microsoft PowerPoint.
- Strong focus on efficiency, efficacy, and accuracy.
- Self-motivated; ability to work independently and be effective in ambiguity.
- Commitment to curiosity and adaptability.
- Agency experience is preferred.
- Traditional media buying experience is a plus.
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability.
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