The Houston Texans are in a season of growth and are seeking to hire a Senior Influencer Marketing Coordinator. In this role, you will be responsible for executing influencer marketing campaigns. In addition, you will also be responsible for partnering with internal teams to drive sales of Houston Texans merchandise across retail channels. The selected candidate will have a deep understanding of influencer marketing, including targeting influencers, working with/building strong relationships with influencers, and measuring success.
RESPONSIBILITIES:
- Research and identify influencers that align with the Houston Texans brand and target audience
- Establish and maintain regular communications with influencers, talent management, and influencer networks to build and cultivate partnerships between influencers and team
- Create influencer calendar to document outreach, influencer activities (appearances, social, etc.) and progress made in cultivating relationships
- Enact retail marketing strategies to maximize sales of Houston Texans merchandise
- Oversee retail promotions for the team, including but not limited to in-stadium, online and special retail events
- Evaluate retail trends in the marketplace and adjust plans accordingly to optimize sales
- Adhere to influencer and retail budget
- Perform various other tasks that may be assigned from time to time by Senior Director of Marketing
REQUIREMENTS:
- Extensive knowledge of key influencers and tastemakers in the Houston metro, as well as regionally, including Austin, San Antonio, and the Rio Grande Valley
- Ability to target key prospects across various industries, including but not limited to music, fashion, food, car culture, politics, regional culture that align with the Houston Texans brand and target audience
- Proven ability to make contacts with key talent, talent management, and influencer networks, and ability to cultivate relationships with each
- Ability to scale influencer program, from outreach, to onboarding, to ongoing management
- Able to see gaps in influencer portfolio and address accordingly
- Comfort speaking to high profile individuals and talent management
- Knowledge of cultural landscape and ability to find key trends and artists before they become mainstream
- Ability to see gaps in retail portfolio and address accordingly
- Able to work cross functionally with multiple constituents including apparel vendors, retail partner, and NFL to successfully execute retail plan
- Strong organizational and time management skills with ability to prioritize and manage multiple diverse tasks with multiple deadlines in a high-energy environment
- Ability to maintain attention to detail and ability to work effectively under pressure and within deadlines
- Display strong interpersonal skills and the ability to create and maintain solid working relationships at all levels across the organization and externally
- Ability to maintain confidential and/or proprietary information
- Ability and internal desire to demonstrate a winning attitude and a strong work ethic in the performance of all job responsibilities
- Proficiency in Microsoft Office software applications
- Bachelor’s degree from a four-year accredited college or university is preferred
- Minimum three (3) years of full-time experience in retail marketing, influencer marketing or related field in the marketing industry
- Experience building successful influencer marketing strategies that create strong brand awareness and generate revenue
Please note that while resumes of all candidates will be considered, as a way for the Texans organization to acknowledge and reciprocate the tremendous support given the Team by local fans and the local community in general, qualified candidates with permanent addresses in the Houston metropolitan and surrounding areas will be given first consideration whenever possible. If your skills and experience match our available position requirements, a Human Resources representative will contact you directly. Due to the volume of resumes received by the Houston Texans, we are unable to provide updates on the status of individual applications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.