We’re HCSS. We’re a software company based in Sugar Land and we provide innovative solutions for the construction industry that helps streamline their operations. Our mission at HCSS is helping customers achieve excellence through our proven, customer-centric, end-to-end solutions and exceptionally helpful service, while providing a great life for our employees. With this mission at the forefront of everything we do, we’re recognized as a pioneer and leader in our market and nominated the “Best Companies to Work for in Texas” 15 years in a row.
We are seeking a dynamic and creative Senior Manager of Brand and Communications to lead and elevate our brand identity and communications strategy. In this leadership role, you will play a crucial part in shaping and amplifying our brand voice, ensuring consistency across all marketing channels, and driving engagement with our target audiences. The ideal candidate will have a strong background in content creation and strategy, with the ability to oversee teams responsible for web design, web development, and graphic design.
RESPONSIBILITIES:
- Develop and execute a comprehensive brand and communications strategy aligned with business goals.
- Lead and mentor a multidisciplinary team including content creators, web designers, web developers, videographer, and graphic designers.
- Oversee the creation of all content, ensuring it aligns with HCSS’ brand voice and supports marketing initiatives, including demand generation, thought leadership, product launches, and customer success stories.
- Directly manage the relationship with our PR firm to secure regular, high impact earned media.
- Drive the visual identity of HCSS by leading graphic design efforts, ensuring consistency across all brand touchpoints, both internally and externally
- Collaborate with internal stakeholders, including product, sales, and executive teams, to align brand messaging with company objectives.
- Manage and improve the user experience (UX) and visual appeal of the company website, ensuring optimal performance and design.
- Work closely with web developers to optimize engagement and ensure timely and accurate execution of web updates, new features, and site improvements.
- Manage relationships with external agencies and vendors for design, content production, and brand development projects.
- Partner with Marketing Operations and leadership to set KPIs and reporting mechanisms for content effectiveness, ensuring ROI and alignment with broader marketing and business objectives.
REQUIREMENTS:
- 5-7+ years of experience in B2B content and brand marketing, with a proven track record of developing and executing successful content marketing strategies.
- Strong expertise in brand management, including experience with brand positioning, messaging, and identity development.
- Experience managing and mentoring creative teams, fostering collaboration, and driving high-performance results.
- Creative thinker with a passion for storytelling and a strong understanding of asset formats, channels, and best practices.
- Analytical mindset, with the ability to interpret data and metrics to inform content and brand strategy and decision making.
- Ability to prioritize and manage multiple tasks and projects.
- Flexibility and adaptability to change.