Since 1954, Texas Children’s has been leading the charge in patient care, education, and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees, and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.
Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse, and successful pediatric programs in the nation.
We are currently seeking to hire a Senior Social Media Marketing Specialist who works well in a fast-paced setting. In this role, you will work with staff and patients to establish, maintain, and improve online communities and communication by leveraging established and emerging social media platforms. Your overarching goals will be to interact and acquire patients through positive interactions on social media platforms and the effective engagement of its customers while respecting patient confidentiality and ensuring internal compliance regarding privacy.
RESPONSIBILITIES:
- Manage all aspects of online community management.
- Serve as the social media platform and market expert.
- Develop innovative strategic plans for leveraging social media to encourage content consumption, build brand awareness, drive traffic to web sites and foster successful online communities with patients and their families.
- Design and implement social media content strategy. Create and maintain fresh content that engages the online community about various online offerings.
- Work closely with web, marketing, philanthropy, and public relations to ensure synergy of online and traditional communication channels.
Bring passion to improving the patient experience through online community development and programs. - Interface with internal stakeholders while servicing the needs of community members to bring the two constituencies together online.
- Execute proven practices to stimulate community development, which includes spearheading social media campaigns and adapting content specifically for each social network to yield more visibility.
- Work closely with public relations and internal communications teams to monitor social conversations during a crisis situation.
- Monitor and manage online communities as they evolve through detailed analysis.
- Ensure that customer/community requirements and related specifications are met.
- Establish and help enforce Social Media policies.
REQUIREMENTS:
- Bachelor’s degree with a preferred bachelor’s degree in communications, Journalism, Public Relations, Marketing, Social Media, or Digital Marketing.
- 3 years of experience in online communication and development, including two years of experience in the online community development space.
- Experience and knowledge of Twitter, Facebook, YouTube, WordPress, Google Analytics, and blogging is preferred.
- Understanding of the social media landscape and application of understanding to online channels is preferred.
- Experience with multimedia production such as video is preferred.
Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children’s without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.