Academy Sports + Outdoors, headquartered in Katy, is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more. Originally founded in 1938 as a family business in Texas, Academy has grown to hundreds of stores across many states, with $6.4 billion in annual revenue.
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth. We are currently seeking to hire a Senior Specialist Owned Channels to grow our owned channels in customer marketing. In this role, you will plan, forecast, and code email and SMS campaigns. The selected candidate will leverage insights to recommend an overall plan to support a marketing brief, and drive efficiencies in email production, leveraging dynamic email templates and HTML.
RESPONSIBILITIES:
- Build and optimize complex & personalized journeys
- Manage the review of analytics from ESP, Google Analytics, and other applicable tools to provide insight on current campaigns and channel performance, and suggest improvements as needed
- Lead cross functional meetings to reach decisions on content and overall user experience
- Utilize email and SMS platform to build messages, segment lists and deploy marketing
- Optimize content, implement process improvements, etc. based on gathered empirical data
- Cultivate relationships with category merchandisers, the creative team, the analytics team, merchants, and marketing to ensure key sales drivers have the proper coverage
- Support the Email & SMS Marketing Manager in the execution of strategic Email & SMS Marketing long term plans that integrate with organizational marketing initiatives
- Analyze trends, draws conclusions, and provides recommendations of content, subject line, aesthetic testing
- Work closely with the category marketing, E-Commerce team and other key marketing teams to ensure online marketing efforts are obtaining an acceptable ROI
- Create research plan to identify strategic online marketing initiatives, keeps up with industry trends, and work with Digital Marketing to expand the Academy database
- Drive engagement with proper audience segments as database grows
- Develop a thorough understanding of and follow Academy’s policies, procedures, and safety rules
- Perform other tasks as assigned
REQUIREMENTS:
- Bachelor’s degree in relevant field of study or equivalent years of related work experience
- 3-5 years of email marketing, email operations and web analytics marketing experience
- 2-3 years of experience coding HTML emails with dynamic content
- ESP experience
- Retail experience is a plus
- Expertise in preparation of email marketing campaigns (inclusive of landing pages, HTML coding, etc.)
- Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics
- Ability to create leadership level presentations and communicate with large groups as to the performance of the channel
- Proficient with Adobe design products (Photoshop), Microsoft Office, Omniture/Adobe Analytics & other web analytics platforms expertise
- Ability to work in a fast-paced, real-time environment
- Excellent written, listening, verbal and e-mail skills
- Strong organizational skills to ensure critical timelines are met
- Strong presentation skills
- Detail-oriented with ability to deliver project deliverables with little supervision
- Ability to work flexible hours such as evenings, weekends, and holidays if needed
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.