Academy Sports + Outdoors, headquartered in Katy, is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more. Originally founded in 1938 as a family business in Texas, Academy has grown to hundreds of stores across many states, with $6.4 billion in annual revenue.
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth. We are currently seeking to hire a Social Media Specialist.
RESPONSIBILITIES:
- Manage regional and vendor social media marketing initiatives, including but not limited to budget management, strategy, ads, and content creation
- Manage social media reporting on a weekly and monthly basis
- Accountable for all social media content requests and developing processes to streamline all campaigns
- Support social media manager with national campaigns, including but not limited to budget management, overall strategy, ad support and content development
- Support micro and scaled influencer strategy and plans to support key business driving windows in partnership with our PR team
- Support monitoring efforts in instances of crisis communications
- Identify new business opportunities to strengthen the Academy brand on social media
- Act as company representative for Academy social media sites in the appropriate brand and voice
- Identify, evaluate, and execute social media opportunities, stays on top of new and emerging trends in social media content and platforms
- Serve as an internal liaison for social media with cross-functional teams for all social media platforms
- Assist in department budget management and planning
- Support Communications team on planning and organization of public and media relations, community giving activities, internal communications, and other business rhythms on an ad hoc basis
- Develop a thorough understanding of Academy policies, procedures, and safety rules
- Perform other duties as assigned
REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, English, Journalism or similar field of study or equivalent work experience
- 3+ years of professional social media or digital marketing experience
- Social media community management experience required
- Background in digital analytics, digital media buying, social media engagement and community management preferred
- Strong creative writing and editing skills
- Prior experience working with social media sites
- Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels, both internally and externally
- Ability to work well under pressure while consistently meeting time sensitive deadlines
- Analytical with strong problem-solving abilities and creative resolution skills
- Ability to remain organized, pay attention to detail, and meet critical deadlines
- Effective listening, writing and oral communication skills
- Collaborative team player with ability to work independently with minimal supervision
- Ability to prioritize workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment
- Excellent customer service skills
- Work independently and contribute to team projects
- Proficient in MS Office products (Word, Excel, and PowerPoint) and LotusNotes or similar e-mail system
- Proficient in Sprinklr or similar social media monitoring software
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.