Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
We are currently seeking to hire a Vice President of Product Marketing to build and lead a high performing team across multiple technology areas. In this role, you’ll assess the market, understand the competitive landscape, articulate our unique differentiation, and position products to new and existing customers. In addition, you will partner across the marketing and sales teams to define the go-to-market strategy and lead the creation of programs to meet targets. The selected candidate will be a senior, experienced expert in product positioning and messaging, developing marketing and sales support materials, identifying, and capitalizing on market trends, and acting as a liaison between our marketing organization and Business Units. The salary range for this role is $180,500 – $414,500.
RESPONSIBILITIES:
- Define the role of Product & Solution Marketing within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working.
- Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps.
- Collaborate with Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based.
- Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment.
- Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets.
- Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing.
- Drive cross-functional development of demand programs to grow the HPE share in target areas, capture customer demand including thought leadership, content marketing, events, ABM, and earned media.
- Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces.
- Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team.
- Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company.
REQUIREMENTS:
- Bachelor’s Degree
- 10+ years in product marketing specifically, with recent senior roles in B2B product marketing
- 5+ years of direct people leadership experience
- 5+ years in the compute platform market
- Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes
- Ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
- Strong writing and presentation skills, with a bias toward keeping content development close to you
- Proven growth-oriented people leader with a history of developing high performing teams
- Ability to get work done through others and operate at scale
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.